We got BIG NEWS

Meg Hull
4 days ago
4 min read

I am so excited I can hardly hold in the good news—but first, I want to share how I got to this moment and reached another milestone. I have a smile from ear to ear and feel truly elated.

Looking back to this time last year, I was overwhelmed with life and Shredder Cheddar. I found myself crying often, knowing it was because I had been pushing so hard to reach my goals. I remember calling my mom and saying, “I need to hire someone—I need help.” She reminded me that I can do this—I just have to stay focused. This has been the greatest adventure. I’ve never stopped pushing forward. This year, I feel more present while still moving ahead. Having mentors, friends, family, and partners has made all the difference. I’m incredibly grateful for their support.

Over the past year, runners have been my main focus for Shredder Cheddar. I’ve spent most of my time at run clubs and races, building awareness and connecting with the community. Now, I’m starting to expand into other communities—and the response has been amazing. People are really receptive to a quick, savory snack with electrolytes.

I recently brought Shredder Cheddar to the beach for the Spicy Ricey Surf Competition at the Pensacola Pier to connect with the surf community. I stood alongside my friends from Golden Hour Yoga and Tea House, a beautiful space with a tranquil outdoor garden where you can sip locally made tea and kombucha. This was my first time sharing Shredder Cheddar with surfers, and they loved it—the name, the concept, and especially the convenience. As a surfer myself, I know how important it is to have something light and energizing before paddling out. Keeping muscles from cramping is key, and electrolytes help with that. Grab your board—and your Shredder Cheddar—and catch the wave of your life.

Of course, this journey comes with its share of challenges. Earlier this month, I had a production run scheduled and was eagerly waiting to get more product out. While I was with a massage client, I received a call from my manufacturer. I stepped away to hear that some ingredients had gone bad. Quality is everything to me, so I had to stop the batch. We rescheduled production three weeks out, and with long lead times on certain ingredients, it caused a delay.

Thankfully, I had enough inventory to keep going. One of my goals—set with my mentors—was to get into five stores within a month. So I built five point-of-sale boxes, each stocked with 20 units, and rode my bike to different stores to meet buyers. I showed them how Shredder Cheddar fits on their shelves and serves their customers. In one month, I placed Shredder Cheddar in five stores—goal accomplished. Some stores were an easy yes, while others will take more time and education. That’s why events and races are so important—they help introduce the product directly to the community. I’m now in Trek Bicycles, Aktiv App, Sarah Crutchins Salon, Regenisis Performance, and Fleet Feet locations in Pensacola and Mobile.

The more I show up at events, the more I can educate people on why cheese can be a powerful fuel during exercise. The positive feedback keeps building, and with it, the value people see in the product.

Every weekend, I take full advantage of races and events. This month, I attended the Scratch Ankle Gravel Race in Blackwater River National Forest, where endurance cyclists tackled challenging trails. As riders crossed the finish line, they tried—and then bought—Shredder Cheddar for themselves and their friends. I kept hearing, “This is exactly what I needed!” and “Electrolytes and cheese!” That’s when it really clicked—endurance athletes are my niche. They understand the need for clean, savory fuel for both performance and recovery.

I was also at the Waszp races, where top sailors from around the world competed. Watching these fast, foiling boats in action—reaching speeds up to 30 mph—was incredible. I was stoked to be part of such an exciting event and share Shredder Cheddar with that community as well.

Getting to events and making deliveries just got a whole lot easier. After three months of searching, I finally found the right hybrid vehicle. During that time, I relied on my bike and the incredible support of my partner, who drove me wherever I needed to go. I’ll never take that support for granted. I’m beyond grateful—and so excited—to now be driving a RAV4 Hybrid, a car I’ve had my eye on for five years. The freedom it brings is everything.

And now—the news I’ve been waiting to share.

While the car was a big win, something even bigger happened. I’m excited to announce that I’ve officially partnered with Fleet Feet Running Stores—my first major wholesale account, and the first of many. I received the email saying they were ready to make it official. I immediately put together a wholesale agreement, sent the invoice, counted my inventory, and packed every pouch I could to fulfill their order. On the last day of the month, I delivered the boxes to their Pensacola location. There were high fives all around and a lot of gratitude. This was my largest order yet—it nearly sold out my inventory.

The good news? More production is already scheduled, and we’re scaling up. You can now find Shredder Cheddar—OGEEZ—in Fleet Feet stores in Pensacola and Mobile.

My manufacturer has also upgraded equipment and improved efficiency, which will help us grow even faster. It feels incredible to be growing together and building something real.

This month, I’ll be at more Fleet Feet Mobile events and run clubs as we expand into Alabama. Keep an eye on @hullsomefoods for the April event calendar.

New month, new goals—let’s go.