OGeez, April Fool's
- Meg Hull
- Apr 2
- 4 min read
Good Morning, April Fool’s Day is already here. March was an incredibly busy month for Hull-some Foods. I was working hard taking orders, slinging Shredder Cheddar, and I began shipping orders. How exciting?
This month began with an investment preparation cohort through Oregon Entrepreneurial Network(OEN). I had a chance to sit in with several entrepreneurs like myself learning about what it takes to bring investors on board. On April 2, I will be given the opportunity to pitch Shredder Cheddar to a group of investors through OEN.
I started selling Shredder Cheddar on Jan 31, 2025 and have been selling Shredder Cheddar stick packs for 2 months. I do this by going to events or race expos running around with Shredder Cheddar educating potential customers about what it is and who we are.
My pitch is something like this….. Do you like Cheese? Have you ever tried to put cheese in your pocket later to find it warm and melted. That is why we created Shredder Cheddar. It is an all natural squeezable cheese that doesn’t require refrigeration. You can actually leave it in your bag in the sun or on a very cold day, because it is temperature resistant and can last for over a year! This is premium hard cheese, which is low- lactose and easy on your gut. We as athletes are looking for something savory, we are tired of eating sugary sweet snacks. Shredder Cheddar is a high protein snack with electrolytes. These two things will keep you going strong and help maintain hydration. When you are properly hydrated, you won't have muscle cramping and you will finish strong. At Hull-some Foods we like to reach outside of our comfort zone, and push ourselves to the top. Shredder Cheddar goes Big every time, and never gives up!
I didn't do as many events this month as the previous month. I did got to the McGuire's 5k, the largest prediction race in the country. I sold Shredder Cheddar to those that were tailgating before the race, and at post-race parties in Pensacola. I found it easier to sell Shredder Cheddar amongst my running friends, and my massage clients. There is a lot of crossover between the two, and of course, everyone is looking for healthier ways to fuel their adventures and recover quicker.
I was awarded a position in the Wells Fargo Boosting Camp where I will sit in with another group of entrepreneurs on zoom calls where we learn how to accelerate our businesses. This will finish up in 12 weeks.
In the last week of March, I shipped out 4 orders of Shredder Cheddar as well as sold out of over 200 stick packs. My sales have been increasing at a 10% rate in just 2 months. I will need to make more Shredder Cheddar next month to keep up with this demand. I have Ironman athletes who are repeat customers and are sending me testimonials that they are Shredder Cheddar strong! Now that I am shipping orders, I met with an entrepreneur friend, who taught me how to use Shopify and add it to my website so I can sell on my website. That is coming soon to www.hullsomefoods.com Please connect to my website to see the latest updates.
I am continuing to build connections for wholesale in the retail space, such as Fleet Feet and Mountain Shop. I am also becoming aware of what Pensacola’s entrepreneur networks are, and finding ways to tap into their mentor programs.
I am still looking for the perfect co-packer. I was just informed that a co-packer I had been waiting to work for, did not and will not have the proper equipment needed to manufacture Shredder Cheddar. This was a huge let down, but luckily I know not to put all of my eggs in one basket. So I have been continuing to talk with a co-packer in Colorado which I think should be a go. We are still working out the details, but I think that is the one I will use. If anyone reading this thinks they know of a co-packer, stickpack producer, or labeling service that could help me get out 4000 units a quarter- I would love to hear more. I have heard that when I attend the Summer Fancy Food Fest(SFFF) in NYC in late June I will be able to find a co-packer, and packaging there as well. I am really looking forward to going to SFFF with OSU’s Food Innovation Center. I am excited to be in that space and see what opportunities present themselves. I will have the chance to follow up with the SFFF with the Winter Fancy Food Fest in San Diego in January 2026..
There are so many things wrapping up as we speak and new doors are opening. I know Shredder Cheddar is on the right path, and we at Hull-some Foods are excited to see all the greatness that will come in April.
Thank you for your support and advice! Thank you to my customers who have purchased Shredder Cheddar and merch. I am forever grateful! Feel free to contact me through social media or my website to purchase boxes of Shredder Cheddar OGeez stick packs for free shipping.
Thank you Shredder Cheddar Crew!
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